Advanced Diploma of Marketing and Communication

Client Services Executive

Client Services Executives oversee customer service and public relations activities. They deal directly with clients, handling complex cases and maintaining good client relations. They keep clients informed of the latest business developments. They may participate in market research and provide assistance to the marketing team.

Marketing Director

Marketing Directors develop and direct the implementation of short- and long-term marketing programs. They ensure the provision of marketing materials and press connections. They analyse research into the state of the market, public relations, media relations, product information and company history, and use this to develop marketing strategies.

Advertising Account Director

Advertising Account Directors plan and coordinate advertising campaigns. They set campaign goals and milestones, and are responsible for devising a company or product image and creating an overall strategy to disseminate it.

Client Services Director

Client Services Directors plan and advise on strategies to maintain a company's client base. They identify and establish new contacts and markets for products, advise managers and marketing teams, and monitor employee-customer relations. They oversee the implementation of programs to improve employees' awareness of customer service policies and practice.

Marketing Strategist

Marketing Strategists devise and implement marketing strategy and coordinate the development of promotional material. They liaise with sales teams to ensure marketing and sales strategies are in place, create sales training programs, develop and implement direct marketing programs, and provide reports and updates to the Marketing Director.

Advertising Account Planning Manager

Advertising Account Planning Managers oversee the process of collecting, analysing and reporting on market data, to provide background information for marketing or public relations activities.

Marketing Manager

Marketing Managers plan, coordinate and implement sales and marketing operations. They lead marketing teams and operations, set sales and marketing policy, and use market data to devise promotional strategies. They identify an organisation's strengths and weaknesses, and respond to changes and threats in the market. They manage distribution channels; monitor sales; and may make decisions on pricing, packaging and product development.