Certificate IV in Marketing and Communication

Media Planner

Media Planners schedule and purchase advertising space on television, in print media, on the radio, or in outdoor advertising spaces. They act as an intermediary between clients and sellers of advertising space, and negotiate advertising spaces which will reach the target market. They research audiences and the current state of the market.

Community Relations Team Leader (Local Government)

Community Relations Team Leaders (Local Government) work within local government focusing on the organisation's contact with the community. They may conduct public educational presentations, develop and organise public education programs and establish co-operative arrangements with other organisations.

Direct Marketing Officer

Direct Marketing Officers run direct marketing campaigns, which aim to promote products and services directly to consumers through mail, electronic communications, and the press. They prepare briefs; liaise with clients and suppliers; help to manage the production process; and analyse and report on the outcomes of campaigns.

Assistant Advertising Account Planner

Assistant Advertising Account Planners help to analyse market data, providing background information for advertising campaigns. They conduct surveys and studies, and gather data. They provide creative teams with reports containing background information for a product or service, the marketing strategy, and the target audience. They collect sales data to evaluate the effectiveness of a campaign.

Public Relations Officer

Public Relations Officers develop, implement and evaluate the strategies an organisation uses to present itself to the public, its clients, or stakeholders. They monitor public opinion; provide advice to staff; respond to enquiries from the public or media; arrange media and promotional events; and produce press releases, in-house magazines and newsletters. They may be involved in lobbying activities on behalf of interest groups.

Sales Administrator

Sales Administrators carry out complex marketing, client relations, and business analysis duties. They lead sales teams; collect and analyse sales and market data; and arrange advertising scheduling and production.

Assistant Account Manager (Advertising)

Assistant Account Managers (Advertising) assist with managerial tasks for an advertising account. Under the supervision of an Advertising Account Manager, they conduct research, monitor project progress, and carry out ad hoc tasks as required.

Marketing Officer

Marketing Officers promote their company's goods and/or services. They identify product strengths, weaknesses and target markets; set goals; develop promotional strategies and new products; determine pricing; administer the distribution process; and monitor sales performance.

Copywriter

Copywriters write text for press releases, information booklets, and advertising campaigns. They work to specifications outlined in client briefs, taking into account the intended audience, design, style, and aim of the campaign. They generally work for advertising, public relations or media agencies.

Advertising Account Coordinator

Advertising Account Coordinators assist Advertising Account Managers. They ensure the finished advertising program fulfils the brief, ensure media bookings are made and kept, set promotional schedules, suggest improvements for campaigns, and record and report on the effectiveness of advertising programs.

Market Research Assistant

Market Research Assistants collect and analyse data to determine whether there is a market for a particular product or service. They design questionnaires and select sample groups, collect facts and figures from other sources (such as business records or statistics), interpret data and identify future market trends, advise clients and identify key markets.

Analyst

Analysts collect and analyse business and marketing data to determine trends, and to provide guidance for future business direction. They create and maintain databases; prepare reports or spreadsheets based on their findings; and identify and extract relevant data from large databases according to company requests or problem briefs.

Marketing Coordinator

Marketing Coordinators promote products or companies. They coordinate activities and resources for marketing campaigns. They market existing products, develop new markets for a products, and develop or improve products based on market research. In larger companies, Marketing Coordinators may create corporate marketing plans, coordinating a number of campaigns or marketing functions.

Promotions Assistant Manager

Promotions Assistant Managers provide marketing and administrative support to businesses. They research and analyse marketing information, and prepare reports and presentations.

Media Assistant

Media Assistants provide administrative support for business marketing and media dealings. They perform media monitoring duties; organise and investigate promotional bookings, opportunities and rates; and organise company presentations and media events.