Diploma of Marketing and Communication

Sales Manager

Sales Managers co-ordinate sales teams and activities. They oversee distribution, monitor budgets, train personnel, and prepare reports and forecasts.

Product Manager

Product Managers establish and maintain a market position and audience for a product. They define target markets and brand image; develop marketing and sales strategies; brief and train sales personnel; and define product marketing goals.

Public Relations Manager

Public Relations Managers oversee public relations activities and strategies for an organisation. They develop promotional strategies, manage public relations teams, and are responsible for maintaining strong links with the public, clients, and the media.

Marketing Manager

Marketing Managers plan, coordinate and implement sales and marketing operations. They lead marketing teams and operations, set sales and marketing policy, and use market data to devise promotional strategies. They identify an organisation's strengths and weaknesses, and respond to changes and threats in the market. They manage distribution channels; monitor sales; and may make decisions on pricing, packaging and product development.

Campaign Manager

Campaign Managers plan, coordinate and implement one-off promotional programs, such as a political campaign or the promotion of a product or event. They devise campaign strategy; oversee all aspects of the running of the campaign; and ensure good lines of communication are maintained and that campaign activities are coordinated.

Marketing Coordinator

Marketing Coordinators promote products or companies. They coordinate activities and resources for marketing campaigns. They market existing products, develop new markets for a products, and develop or improve products based on market research. In larger companies, Marketing Coordinators may create corporate marketing plans, coordinating a number of campaigns or marketing functions.

Marketing Team Leader

Marketing Team Leaders oversee staff working on aspects of an advertising campaign. They foster effective working relationships, and provide guidance to their team.